Operaciones Publicidad

Publicidad Operaciones Amsterdam

The priority is making the most out of your clients, red o editores ad espacio y que fijan las tasas de CPM de tráfico de calidad y de primera calidad. Estamos involucrados en la monetización de sitios web de alto tráfico y redes con el espacio de publicidad web premium y complicados montones de anuncios, as well as negotiation with competing ad partners on a global level.

Supply Side Inventory Management

Tenemos experiencia con altos sitios web de tráfico y redes con volúmenes de 4 mil millones de impresiones mensuales ad o más. Si usted está buscando para la demanda para llenar el espacio del anuncio o inventario de anuncios, vamos a gestionar su inventario de la oferta y maximizar sus ingresos por publicidad. We can help monetize your online advertising space with a specialty in traffic from United States, Canadá, United Kingdom and The Netherlands to name a few.

Advertising Partner Management

From the floor, ad networks, RMX, Appnexus to premium sales team and to “first look partners”… No ad stack or partner relations is too complicated for us to manage and improve your clients, network or publisher online advertising revenue.

Comercialmente Minded Ad Operaciones Líder

Mayormente, la mayoría de los editores tienen una extensa o complicada pila anuncio de varias parejas de anuncios que compiten por esa primera impresión – and that’s where a good ad ops team leader can make a difference. Preferiblemente, con una plataforma de servidor (SSP – un lugar para gestionar toda su valioso espacio publicitario, conocido como inventario) que permite que el inventario no vendido al caer en un canal de RTB o demanda que se construye en el servidor de anuncios… y Adsense siempre ocupa el último puesto que su nivel más bajo en la pila anuncio.

Video Blogging Display Advertising Amsterdam

Video Blogging Display Advertising Amsterdam

Video Blogging Display Advertising

If you have some interest check out my video blog on Mass Media Marketing for more video discussions on display advertising and partner management in the online advertising industry. Thoughts on display advertising operations and online advertising including; tráfico de anuncios, ad servers, ad exchanges, yield optimization; partner management. Making sense of an ever changing display advertising industry. DSP, SSP, RTB, CPM, CPC and other acronyms are used.

On my Google Page “Playfair Online Media”, or youTube video channel, I’ve created an informal six part video series on online advertising and display advertising called “El espacio alrededor del contenido” from Marc Joffe in Amsterdam. Basically my thoughts on display advertising operations, tráfico de anuncios, ad servers and earning online advertising revenue. Really helping to make sense of an ever changing and growing ad industry. Some acronyms like DSP, SSP, RTB, CPM, CPC and Rev Share are discussed. Views are my own.

Display Advertising Vlog: Preferred Video Order

display-advertising-insider-thumbnail

Display Advertising 101

1) Online Advertising Amsterdam “El espacio alrededor del contenido (9:56)
“… Después de varios años y desde el accidente de 2008, que ha habido un montón de hablar de la difusión de publicidad en línea y la inversión publicitaria (compra de medios en la web) en comparación con los lugares tradicionales como, TV, radio o el periódico. Yo puedo decir que desde que fue involucrado en la publicidad en línea a partir de Canadá en 2006, a través de a Londres, Reino Unido 2008 y ahora en Amsterdam desde 2012, es sólo la creciente y cada vez más sofisticados en sus capacidades…”

 

ad-partner-management

Ad Partner Management

2) Strategic Partner Management in Online Advertising Industry (10:47)
“… In online advertising industry everyone is connected somehow to someone and has potential business to do together. The media buyers from one agency may have moved to another and now have new business to bring. ex “Marc you may remember me we did business last year through “ABC” company and “We have clients that would be a great fit for your sites and traffic.” It’s all good…”

 

high-traffic-ad-stacks

High Traffic Publishers

3) La gestión de alto tráfico Publisher Publicidad Pilas (12:06)
“… If you’re a small online publisher you may have one or a couple of verticals, and a sole advertiser that you derive revenue from – probably Adsense so you don’t need an online ad operations department. With a limited ad stack of a couple of advertising partners advertising revenue can still add up but there’s not much juggling you have to do…”

 

ad-inventory-management

Yield Management

4) Advertising Inventory Management “We Are A 100% Rellene Socio” (9:16)
“… Somos una 100% Fill Partner”. As a high traffic publisher you may have heard this before and thought what a great opportunity. But there may some other considerations. Sometimes a high CPM isn’t the best thing… if they only fill 10% of all the inventory that they see. So let’s take a close look at that if they get a look at 1,000,000 impressions a day then that’s 100,000 ad impressions that they fill…”

 

malware-prevention-display-advertising

Malware Prevention

5) Prevención de Malware en publicidad gráfica (9:01)
“… With billions of monthly impressions to manage and a complicated ad stack and advertisers priorities… eventually it becomes too much for the traffic team or ad ops to monitor adware/malware – so an option is to hire a partner company that monitors ad tags and sends alerts…”

 

monetization-display-advertising

Monetization

6) Monetization Partner Management in Display Advertising (10:15)
“… After all the inventory has been set up and ready to be sold there’s many ways to maximize your precious ad space. Considerations like: market rates based on similar publishers, (verticals, industry) and global location, or aka geos…”

 

programmatic-trading

Programmatic Trading (RTB)

7) Programmatic Trading from a Publisher’s Perspective (7:52)
“… additionally partnering with some of the (what was then in 2012) up and coming programmatic rich media players and plugged into other EU RTB networks, that the cooperation between these two sides of the fence was a win-win. Most definitely. And with the recent announcement of “Pangaea”the Guardians publishers alliance of combining their programmatic inventory – EU publishers are creating co ops faster than US counterparts.

 

Views are my own, and thanks for watching and contributing.

Earn More Ad Revenue Today

Digital Marketing INSIDER video blog

Need the advantage of an ad ops team leader or ad partner manager? My name is Marc Joffe and I can help manage your display inventory or create new demand for your advertising space. As a Publisher Advocate that’s what I love to do. Yo trabajo desde Amsterdam, The Netherlands and make a great Dutch “toastie.” @adopsonline. I vlog about display, seo and marketing. Subscribe to my new youTube channel

Online Advertising is the space around the content”- Marc Joffe, Amsterdam, El Países Bajos, Febrero 2015

  • Declaración de privacidad

    Respetamos su privacidad. Cualquier información que usted comparte con nosotros, como su dirección de correo electrónico, será utilizado para enviar información que usted solicita, incluidos los informes de búsqueda ranking en los motores, propuestas de marketing y boletines electrónicos. No vamos a dar o vender su información personal a terceros.
    Lea una versión más detallada de Mass Media Marketing Política de Privacidad

    E-mail: connect@ceromassmediamarketing.ca
    Web: massmediamarketing.ca



    Address: Playfair Online Media
    603-2050 Nelson St., Vancouver, antes de Cristo. V6G 1N6, Canadá
    Tal: +1 604 368 3532
    Skype: marcjoffe

    E-mail: connect@ceromassmediamarketing.ca
    Web: massmediamarketing.ca
    Derechos de Autor Medios de Comunicación de Marketing 1998 - 2017