Display Advertising Consultant

Senior Display Marketing Consultant

 

Marc Joffe Advertising Consultant

Marc Joffe | Vancouver 2016

Mon nom est Marc Joffe. Comme un Consultant senior Display Advertising, ma priorité est Tirer le meilleur parti de mon client de, des réseaux ou des éditeurs à fort trafic ad espace et de trafic de qualité sécurisation et tarifs premium. I’m involved in the monetization of high traffic web sites and networks with premium web advertising space and complicated ad stacks, as well as negotiation with competing ad partners on a global level.

Supply Side Inventory Management

Je ai l'expérience avec des sites à fort trafic et des réseaux avec des volumes de 4 billion monthly ad impressions or more. If you’re looking for demand to fill ad space or ad inventory, Je peux gérer votre approvisionnement inventaire côté et de maximiser vos revenus publicitaires. Je aide monétiser votre espace publicitaire en ligne avec une spécialité dans le trafic à partir de États-Unis, Du Canada, United Kingdom and The Netherlands to name a few.

Advertising Partner Management

From the floor, ad networks, RTB, AppNexus à l'équipe des ventes de primes et de "premiers partenaires look" ... Pas de pile ou ad relations partenaires est trop compliqué pour moi de gérer et d'améliorer vos clients, network or publisher online advertising revenue.

Commercially Minded Ad Ops Leader

Predominantly, la plupart des éditeurs ont une annonce pile coûteuse et compliquée de multiples partenaires publicitaires en compétition pour cette première impression - et ce est là un chef d'équipe ad ops expérimenté et commercialement esprit peut faire une différence.

Video Blogging Display Advertising Amsterdam

Video Blogging Display Advertising Amsterdam

Video Blogging Display Advertising

If you have some interest check out my video blog on Mass Media Marketing for more video discussions on display advertising and partner management in the online advertising industry. Thoughts on display advertising operations and online advertising including; ad trafficking, ad servers, ad exchanges, yield optimization; partner management. Making sense of an ever changing display advertising industry. DSP, SSP, RTB, CPM, CPC and other acronyms are used.

On my Google Page “Playfair Online Media”, or youTube video channel, I’ve created an informal six part video series on online advertising and display advertising called “L'espace autour du contenu” from Marc Joffe in Amsterdam. Basically my thoughts on display advertising operations, ad trafficking, ad servers and earning online advertising revenue. Really helping to make sense of an ever changing and growing ad industry. Some acronyms like DSP, SSP, RTB, CPM, CPC and Rev Share are discussed. Views are my own.

Display Advertising Vlog: Preferred Video Order

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Affichage publicitaire 101

1) Online Advertising Amsterdam “L'espace autour du contenu (9:56)
“… After a number of years and since the crash of 2008, there’s been a lot of talk about the increase in online advertising and ad spend (media buying on the web) compared to traditional places like, TV, radio or the newspaper. I can tell you that since being involved in online advertising starting in Canada in 2006, through to London, Royaume-Uni 2008 and now in Amsterdam since 2012, it’s just growing and getting more sophisticated in its capabilities…”

 

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Ad Partner Management

2) Strategic Partner Management in Online Advertising Industry (10:47)
“… In online advertising industry everyone is connected somehow to someone and has potential business to do together. The media buyers from one agency may have moved to another and now have new business to bring. ex “Marc you may remember me we did business last year through “ABC” company and “We have clients that would be a great fit for your sites and traffic.” It’s all good…”

 

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High Traffic Publishers

3) Gestion trafic élevé Editeur publicité Stacks (12:06)
“… If you’re a small online publisher you may have one or a couple of verticals, and a sole advertiser that you derive revenue from – probably Adsense so you don’t need an online ad operations department. With a limited ad stack of a couple of advertising partners advertising revenue can still add up but there’s not much juggling you have to do…”

 

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Yield Management

4) Advertising Inventory Management “We Are A 100% Remplissez Partenaire” (9:16)
“… Nous sommes une 100% Fill Partner”. As a high traffic publisher you may have heard this before and thought what a great opportunity. But there may some other considerations. Sometimes a high CPM isn’t the best thing… if they only fill 10% of all the inventory that they see. So let’s take a close look at that if they get a look at 1,000,000 impressions a day then that’s 100,000 ad impressions that they fill…”

 

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Malware Prevention

5) Prévention Malware Ecran Publicité (9:01)
“… With billions of monthly impressions to manage and a complicated ad stack and advertisers priorities… eventually it becomes too much for the traffic team or ad ops to monitor adware/malware – so an option is to hire a partner company that monitors ad tags and sends alerts…”

 

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Monetization

6) Monétisation Partner Management Ecran Publicité (10:15)
“… After all the inventory has been set up and ready to be sold there’s many ways to maximize your precious ad space. Considerations like: market rates based on similar publishers, (verticals, industry) and global location, or aka geos…”

 

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Programmatic Trading (RTB)

7) Programmatic Trading from a Publisher’s Perspective (7:52)
“… additionally partnering with some of the (what was then in 2012) up and coming programmatic rich media players and plugged into other EU RTB networks, that the cooperation between these two sides of the fence was a win-win. Most definitely. And with the recent announcement of “Pangaea”the Guardians publishers alliance of combining their programmatic inventory – EU publishers are creating co ops faster than US counterparts.

 

Views are my own, and thanks for watching and contributing.

Earn More Ad Revenue Today

Digital Marketing INSIDER video blog

Need the advantage of an ad ops team leader or ad partner manager? My name is Marc Joffe and I can help manage your display inventory or create new demand for your advertising space. As a Publisher Advocate that’s what I love to do. I work from Amsterdam, The Netherlands and make a great Dutch “toastie.” @adopsonline. I vlog about display, seo and marketing. Subscribe to my new youTube channel

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    Address: Playfair Online Media
    603-2050 Nelson St., Vancouver, avant JC. V6G 1N6, Du Canada
    Tel: +1 604 368 3532
    Skype: marcjoffe

    Email: connect@zéromassmediamarketing.ca
    Web: massmediamarketing.ca
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