Web Traffic Quality 2016: A Mid Tier Wake Up Call

Display Traffic Quality 2016: BOT BE GONE (Sell-Side – Publisher talk!) My name is Marc Joffe ( “Maverick Marc”) and you may remember me from such videos as: How to Qualify Ad Partners in 5 minutes“; “What’s’ An Ad Blocker?” and Monetization is Display Advertising“. This blog is about “Traffic Quality for Publishers: Top 5 … Read more

Canadian Display Traffic – The ‘Valueless’ Country

Canadian Display Traffic: Valueless in 2016 (Sell-Side – Publisher talk!) Canadian web traffic seems to be devalued on the world market, ranking close to Australian. Especially the market value on the global programmatic marketplace. Canadian “eyeballs” aren’t just that valuable to the demand side. Really we’re quite similar (Aussies & Canadians), but that’s another story. … Read more