Display Advertising

Display advertising Operations Amsterdam

Mijn naam is Marc Joffe en ik woon in Amsterdam, De Nederland. Ik wil graag verwijzen naar Online Advertising als “de ruimte rondom de inhoud”. Als een online uitgever pleitbezorger, mijn prioriteit is het maken van het meeste uit van de cliënten, netwerk of uitgevers advertentieruimte en het veiligstellen van de kwaliteit verkeer en premium CPM tarieven. Ik ben betrokken bij het te gelde maken van high traffic websites en netwerken met premium web reclame ruimte en ingewikkelde ad stapels, evenals onderhandeling met concurrerende ad partners op mondiaal niveau. Als een online uitgever pleitbezorger, en de aanbodzijde, Ik ben bezig met het creëren van vraag en het beheren van online advertentieruimte.

Video Blogging Display Advertising Amsterdam

Video Blogging Display Advertising Amsterdam
Video Blogging Display Advertising

If you have some interest check out my video blog on Mass Media Marketing for more video discussions on display advertising and partner management in the online advertising industry. Thoughts on display advertising operations and online advertising including; ad trafficking, ad servers, ad exchanges, yield optimization; partner management. Making sense of an ever changing display advertising industry. DSP, SSP, RTB, CPM, CPC and other acronyms are used.

On my Google Page “Playfair Online Media”, or youTube video channel, I’ve created an informal six part video series on online advertising and display advertising called “De ruimte rondom de inhoud” from Marc Joffe in Amsterdam. Basically my thoughts on display advertising operations, ad trafficking, ad servers and earning online advertising revenue. Really helping to make sense of an ever changing and growing ad industry. Some acronyms like DSP, SSP, RTB, CPM, CPC and Rev Share are discussed. Views are my own.

Display Advertising Vlog: Preferred Video Order

Display Advertising 101

1) Online Advertising Amsterdam “De ruimte rondom de inhoud (9:56)
“… After a number of years and since the crash of 2008, there’s been a lot of talk about the increase in online advertising and ad spend (media buying on the web) compared to traditional places like, TV, radio or the newspaper. I can tell you that since being involved in online advertising starting in Canada in 2006, through to London, Verenigd Koninkrijk 2008 and now in Amsterdam since 2012, it’s just growing and getting more sophisticated in its capabilities…”


Ad Partner Management

2) Strategic Partner Management in Online Advertising Industry (10:47)
“… In online advertising industry everyone is connected somehow to someone and has potential business to do together. The media buyers from one agency may have moved to another and now have new business to bring. ex “Marc you may remember me we did business last year through “ABC” company and “We have clients that would be a great fit for your sites and traffic.” It’s all good…”


High Traffic Publishers

3) Managing High Traffic Uitgever Advertising Stacks (12:06)
“… If you’re a small online publisher you may have one or a couple of verticals, and a sole advertiser that you derive revenue from – probably Adsense so you don’t need an online ad operations department. With a limited ad stack of a couple of advertising partners advertising revenue can still add up but there’s not much juggling you have to do…”


Yield Management

4) Advertising Inventory Management “We Are A 100% Vul Partner” (9:16)
“… Wij zijn een 100% Fill Partner”. As a high traffic publisher you may have heard this before and thought what a great opportunity. But there may some other considerations. Sometimes a high CPM isn’t the best thing… if they only fill 10% of all the inventory that they see. So let’s take a close look at that if they get a look at 1,000,000 impressions a day then that’s 100,000 ad impressions that they fill…”


Malware Prevention

5) Malware Prevention in Display Advertising (9:01)
“… With billions of monthly impressions to manage and a complicated ad stack and advertisers priorities… eventually it becomes too much for the traffic team or ad ops to monitor adware/malware – so an option is to hire a partner company that monitors ad tags and sends alerts…”



6) Gelde Partner Management in Display Advertising (10:15)
“… After all the inventory has been set up and ready to be sold there’s many ways to maximize your precious ad space. Considerations like: market rates based on similar publishers, (verticals, industry) and global location, or aka geos…”


Programmatic Trading (RTB)

7) Programmatic Trading from a Publisher’s Perspective (7:52)
“… additionally partnering with some of the (what was then in 2012) up and coming programmatic rich media players and plugged into other EU RTB networks, that the cooperation between these two sides of the fence was a win-win. Most definitely. And with the recent announcement of “Pangaea”the Guardians publishers alliance of combining their programmatic inventory – EU publishers are creating co ops faster than US counterparts.


Views are my own, and thanks for watching and contributing.

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Digital Marketing INSIDER video blog

Need the advantage of an ad ops team leader or ad partner manager? My name is Marc Joffe and I can help manage your display inventory or create new demand for your advertising space. As a Publisher Advocate that’s what I love to do. Ik werk vanuit Amsterdam, The Netherlands and make a great Dutch “toastie.” @adopsonline. I vlog about display, seo and marketing. Subscribe to my new youTube channel

Online Advertising is de ruimte rond de inhoud”- Marc Joffe, Amsterdam, De Nederland, Februari 2015

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