Wat is een Ad Blocker,en?

What is an Ad Blocker?

(Talent talk!)

I’ve never used an ad blocker before until preparing for this talk. Probably because I knew that ad revenue was paying for the page’s content and I’ve worked in display advertising for a while. But I tried it and the web loads faster. Pages load faster. It’s like cheating. I paid $10 US for ad blocker extension for Chrome, even though payment is voluntary.

What is an Ad Blocking?

Ad block plugins act like a firewall between the web browser and all known ad servers. Most ads are blocked, especially rich media ads. Open Source Community started it and the database of blocked ad servers is curated by a large and active open source community. Once installed, deze plugins automatisch blokkeren van advertenties op alle websites en zijn effectief tegen bijna alle advertentie-indelingen. "

Ad Blocking: Snelle feiten

      • Er zijn ongeveer 144 miljoen actieve advertentie blok gebruikers over de hele wereld.
      • Adblock gebruik groeide met bijna 70% tussen juni 2013 - Juni 2014. Hoofdstroom?
      • De groei wordt gedreven door Google Chrome (86 miljoen 150 MM), waarop Adblock penetratie bijna verdubbeld tussen juni 2013 - Juni 2014.
      • Adblock gebruik verschilt per land. In sommige landen bijna een kwart van de online populatie heeft geïnstalleerd. Chrome dan Firefox meest gebruikte browsers met het blokkeren van advertenties.
      (Polen, Zweden, Denemarken en Griekenland zijn de hoogste gebruikers van Ad Blok)
      • Adblock gebruik wordt gedreven door jonge internetgebruikers. 41% van 18-29 jarigen ondervraagden zei dat ze gebruiken adblock.
      • Adblock gebruik is hoger bij mannen, but female usage is still very significant.
      • A majority of adblockers expressed some willingness to receive less intrusive ad formats (however they strongly rejected intrusive ad formats such as interstitials and popovers).
      • Some people say “They let me browse YouTube faster.” Nick says “Screw the publisher”

Why Use an Ad Blocker?

You don’t want to see any ads? It stops all ads. It’s adjustable and can turn on or off. It’s for smartphones and all major browsers and stops even YouTube pre-roll ads. Basically, ad blockers stop ads that are not static….so no animation, no video, no 1×1. It definitely stops all rich media ads from even being loaded. (ex. Gewoon Premium) . The result is that pages load quicker and less crashes.

They sell it as completely private … it’s’ not completely… and I’ll talk about that in a bit with Anti Adblock scripts. But companies can apply to be on a whitelist like Amazon, Google and Microsoft have, and the payment isn’t known, somebody said it may be 30% of their ad revenue.

How does it affect Online Advertising Industry?

The ads pay for the content so there is a direct relationship between the quality of the Pubs content- and the ad revenue earned. Something to think about…

Most of our pubs would not exist in their current form, or maybe not at all, if they can’t generate enough revenue through advertisements.

The cost of content creation is expensive and is affected when there is less ad revenue earned. Het is geschat in de VS die ...

• Amerikaanse uitgevers verliezen 10% van de advertentie-inkomsten als gevolg van ad blockers

De ad blocker gemeenschap positie

De AdBlocker gemeenschap positie is dat het 'de pub verantwoordelijkheid om relevante advertenties weer te geven de hele tijd. De verantwoordelijkheid wordt doorgegeven aan pubs dat is een andere kosten in verband met het en in feite die hun bottom line. Hun positie is dat online media uitgevers moet veranderen - de consument niet "naar het web vriendelijker te maken en aan te moedigen betere advertenties, relevanter en minder opdringerige advertenties.

De ad blocker jongens raden een aantal manieren om de advertentie dollars te laten stromen.

      1. Juiste boodschap: Gebruik 1e en 2e partij data - geen 3rd party advertenties. lol
      2. Retargeting - real-time marketing wat ze interesse getoond in al
      3. Native Advertising – consumers look at these ads, & they aren’t called by an ad server

But in reality that is academic (not realistic) and a position by really smart people but not so easy to change – not a reality. Current Publisher business models are revenue generating models – don’t support it. It’s like a “fairy tale.

How are the big publishers responding?

  • Big publishers are responding to adblock users
  • The free vs paid model. Ouch. You may have to pay for more content, that was free before
  • Ex Weer.nl in Netherlands and The Guardian in the UK, both show a message to ad blockers informing them that ads fund their journalists and steering them towards membership page. (50 Pound’s for Guardian a year.)
  • Google has come up with an ad free subscription based YouTube. “YouTube Red “Ad free YouTube for a fee. ($9.99/ maandelijks) To help fellow content producers keep earning

Who are the main Ad blockers?

They come for all major browsers like Chrome, Safari, and Opera.

  1. Ad Block Plus (since 2006) : Biggest player. Chrome, Internet Explorer, Opera, Safari: https://adblockplus.org/en/internet-explorer (1 min, video presentation) FREE For IE (*I have this one for IE)
  2. Ad Block for Chrome: Only for CHROME
    (I have this one for Chrome)) https://getadblock.com/
    (30 sec video with Chinese kid) Pay what you want: $10 starting
  3. uBlock: https://www.ublock.org/ Chrome, Safari, Firefox, Opera. An Open Source Ad Blocker.
  4. Purify (Apple) : https://www.purify-app.com/. The simplest fastest ad blocker for iOS. Available in the App Store. Ja, You can ad block ad in apps too.

What is an anti-ad blocker?

It’s basically a script or anti adblock script on a pub’s website that identifies you as using an ad blocker. Als u niet wilt vervolgens worden geïdentificeerd kunt installeren, zodat je niet het blokkeren van advertenties tekst zien en pubs kan niet zeggen dat je met behulp van een ad-blocker.

  • "HideMy Ad Blocker" voor Chrome (http://hidemyadblocker.com/ )
  • "NoScript": https://en.wikipedia.org/wiki/NoScript

Final Thoughts on Ad-blokkers

Zoals Truex oprichter Joe Marchese van Fox Media Group, eigendom van 21st Century Fox zei in de Wall Street Journal vorige week (November 25, 2015),

"Denk aan een wereld waarin iedereen heeft al een ad-blocker standaard geïnstalleerd, wat zou ze zet hem uit en we zijn in de goede richting "

Van een maker van AD Block Fast..

"Als je mensen gaven een eenvoudige manier om advertenties op TV en radio te blokkeren, ze zouden er ook advertenties te blokkeren. "

And in the meantime… you may have an Ad Blocker installed, but please consider turning it off for your favorite websites, they rely on the ad revenue to create great content!

Thanks for your time, At this point are there any questions?

Digital Marketing INSIDER video blog

Need the advantage of an publisher manager, international account manager or ad partner manager? My name is Marc Joffe and I can help manage your display inventory or create new demand for your advertising space. As a Publisher Advocate that’s what I love to do. Ik werk vanuit Amsterdam, The Netherlands and make a great Dutch “toastie.” @adopsonline. I vlog about display, seo and marketing. Subscribe to my new youTube channel