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It takes a variety of ingredients to create a tasty meal. Social media marketing is a key ingredient that small to medium businesses (SMBs) and nonprofits need on their marketing plate to reach the widest, most relevant, audience.
Facebook, Twitter, YouTube and Yelp allow users to share content, customer reviews and product interactions for more visibility. Their submissions are listed and ranked by Google. With a targeted keyword strategy, social media can bring you more traffic and a higher search rank on Google.
First things first. Strategy. You may have a Facebook fan page or a Twitter page as well as your website. But do you have a strategy that ties them all together, or enhances your marketing campaigns and promotions? Are all of your pages branded? Are you reaching your target audience?
We’ll learn about you and your business goals and who your customers are before we suggest a social media strategy that will work the best for you, including:
- Set up branded profiles on Facebook, Twitter, Yelp, YouTube
- Expand your network with LinkedIn and FourSquare
- Modify your site with blogs, RSS automated feeds, Follow & Share buttons
- Monitor and update sites as needed
Attract Traffic. Get More Business Today
Need the advantage of an online marketing consultant? My name is Marc Joffe and I have broad international experience in display, search, and social media. As a commercially minded search marketer that’s what I love to do. I work from Amsterdam, The Netherlands and make a great Dutch “toastie.” @massmediamarket. I vlog about display, seo and marketing. Subscribe to my new youTube channel
“Social media isn’t the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launch pad for other marketing tactics. Social media is not an island. It’s a high-power engine on the larger marketing ship.” – Matt Dickman, technomarketer.typepad.com