Advertising Operations Best Practices 2015

Publisher Series: Ad Ops Display Advertising best practices 2015 (includes RTB!) In this vlog Marc Joffe talks about how you can empower AdOps to get your ad deal off to the right start. Even with the publisher interest top of mind, it can be very easy for the Sales team best intentions to get lost … Read more

The Space Around The Content

The Evolution of Online Advertising Online advertising is the space around the content. After a number of years and since the crash of 2008, there’s been a lot of talk about the increase in online advertising and ad spend (media buying on the web) compared to traditional places like, TV, radio or the newspaper. I … Read more