Tag Archives: develop relationships

Programmatic Pitch

Programmatic Demand

(Talent talk!)

I’m currently working in the programmatic advertising space, connecting publishers into programmatic demand. My priority is making the most out of clients, networks or high traffic publishers ad space and securing quality traffic and premium rates. I’m involved in the monetization of high traffic web sites and networks with premium web advertising space and complicated ad stacks, as well as negotiation with competing ad partners on a global level.

Supply Side Inventory Management

I have experience with high traffic websites and networks with volumes of 4 billion monthly ad impressions or more. If you’re looking for demand to fill ad space or ad inventory, I help publishers with their supply side inventory and maximize programmatic ad revenue. I help monetize online advertising space with a specialty in traffic from United States, Canada, United Kingdom and The Netherlands to name a few.

Advertising Partner Management

From the floor, networks, programmatic, Appnexus to direct sales team and “first look partners”… No ad stack or partner relations are too complicated to manage and improve online advertising dollars.

Commercially Minded

Predominantly, most high traffic publishers have an extensive or complicated ad stack of multiple ad partners competing for that first impression – and that’s where an experienced and commercially minded supply-side partner can make a difference. Are you maximizing your entire inventory?

Publisher Relationships

I’m Marc Joffe video blogger about Display Advertising. Until next time from Amsterdam

Earn More Ad Revenue Today

Digital Marketing INSIDER video blog

Need the advantage of an publisher manager, international account manager or ad partner manager? My name is Marc Joffe and I can help manage your display inventory or create new demand for your advertising space. As a Publisher Advocate that’s what I love to do. I work from Amsterdam, The Netherlands and make a great Dutch “toastie.” @adopsonline. I vlog about display, seo and marketing. Subscribe to my new youTube channel

Qualify New Ad Partners: Top 5 Questions

Publisher Series: Top 5 Questions to Qualify New Advertising Partners in 2015


(In 5 minutes or less)

In this short video Marc Joffe explains how in 5 minutes (or 5 lines in an email), quickly qualify new ad partners and bring in new sources of ad revenue. Whether you’re involved in the Display Advertising industry in Amsterdam, The Netherlands or globally, qualifying demand for new display advertising partnerships can be an easy process for both parties. If you follow these 5 questions, as a publisher you’ll immediately get the answers you need, and off to a fabulous business relationship. Qualified right at the start!

These are the typical business development questions that need to be answered first. Ask these key questions either on first contact by email or phone.

Qualify New Advertising Ad Partners: Top 5 Questions

  1. What are the CPM rates we can expect that other similar publishers are getting?
  2. What type of volumes can you fill on a daily basis.
  3. If they’re not 100% fill partner, then do they accept passbacks (defaults)?
  4. What geo’s do you have demand for now and in the future?
  5. What are the payment terms? (ex. Net 30,60,90)
  6. Do we have login access? (Reconcile, match delivery)

It’s traditionally the sales team job to sell but increasingly commercially minded ad ops people are creating new demand and plugging in RTB sources. Make sure they have they have the answers to these questions too and you’ll have a lucrative relationship with ad partners.

Earn More Ad Revenue Today

Digital Marketing INSIDER video blog

Need the advantage of an ad ops team leader or ad partner manager? My name is Marc Joffe and I can help manage your display inventory or create new demand for your advertising space. As a Publisher Advocate that’s what I love to do. I work from Amsterdam, The Netherlands and make a great Dutch “toastie.” @adopsonline. I vlog about display, seo and marketing. Subscribe to my new youTube channel

… up next AdOps best practices 2015