Tag Archives: Internet Marketing

Advertisers And You: Best Friends 2016

Advertising: Why You Need It: 2016

(Publisher talk!)

In a consumer based economy like the North American market, your primary value is to consume or purchase things. As the saying goes.. “Nothing is free.” You’re every interest and action and browsing history is tracked (ex. Facebook) for buyers to capitalize on your purchasing intent.

Online, and while visiting your favorite news, entertainment or sports site, all this happens in microseconds. The maturity and advancement in the digital world has outmatched TV and traditional media. (think Newspapers). Advertisers are shifting their budgets over to digital because of the capabilities to advertise cross platform and device and measure every intent and part of the funnel.

You may be thinking, that’s not acceptable, and an invasion of privacy and why do they need to do that anyway? I’ll just block them hahahaa… think again!

Block and Op Out

Sure  you can block ads (See my vlog on “What’s a ad blocker?”) and opt out – but with more blocking and opting out (no cookies) you’re either not supporting your favorite site – or receiving ads that don’t interest you. The majority of your favorite sites are supported by advertising dollars. Advertising dollars they earn from visitors like yourself. With an ad blocker enabled or opting out, you’re contributing to their demise.

You give up your information to have relevant content to consume or ads about stuff you want to buy… not ‘belly fat” or “punch the monkey” type ads. This is specifically necessary to note for people that expect to get quality content. I’ve found that hipster and millennials expect free content initially  – but will pay the monthly subscription fee (ex Spotify) if the value of the service is worthwhile. Millennials, hipsters demographic and older retired people are the majority of online consumers.

WTH is A “Pay Wall” anyway?

Think “Pay Wall.” Ex. The Wall Street journalism is exceptional, and you can only get that content with a subscription.  Read this article in The Wall Street Journal in May 2016  about a major Tier 1 publisher trying to combat Ad blocking “Forbes Tests New Tactics to Combat Ad Blocking“. Those subscribers know the value of the journalism and timely insights and pay for it – and so does demand looking for a premium audience.

Ad Dollars pay for quality content

The quality of content is in direct relation to the quality of journalism. With an increase in ad dollars, Publishers can source and create unique, compelling and great content.  The more unique compelling content – the more visitors and potential to monetize that traffic. As a premium or growing online Publisher, it may make sense to look at other options for maximizing your precious ad space. For other options to maximize your ad space, see my previous vlog “Heading Bidding. What is it?

Still not Convinced?

And for those of you fellow readers still convinced that advertising is not for you, then learn your rights and obligations and how to opt out of Advertising in Canada at the Ad Choices site: http://youradchoices.ca


Earn More Ad Revenue Today

Digital Marketing INSIDER video blog

Need the advantage of an advertising consultant or business development manager? My name is Marc Joffe and I can help manage your display inventory or create new demand for your advertising space. As a Publisher Advocate that’s what I love to do. I work from Vancouver, Canada and still make a great Dutch “toastie.” @adopsonline. I vlog about display, seo and marketing. Subscribe to my ad supported youTube channel

Rockstars, Wizards and Warriors need not apply

Blogger: Ingrid Joffe

Scan the online job classifieds for online marketing roles and you’ll see posts that describe ideal candidates in more outrageous terms than ever.

Check out these recent gems: Rockstar Internet Marketer, Code Warrior, Writing Wizard.

Really? Does everyone have to be a rockstar or a wizard? Can’t people just be really great at their jobs, take pride in working as part of a team and not elevate their position to a fantasy level beyond their coworkers?

At Mass Media, we’ve talked about this bizarre trend for months and feel that these outlandish and tongue-in-cheek descriptions are designed to appeal to the Gen Y crowd. Does it work? Probably not. The younger generation has more online street credibility than any other generation. And they can spot insincerity a mile away.

After all, the secret to successful online marketing is not magic or mystery. It’s the same as always. Connect with people about things they care about. Dressing it up with outlandish job descriptions is silly and may turn off some very talented applicants.

But just for fun, let’s pretend that actual rockstars, warriors and wizards DID apply…

It’s Monday morning, and you get to work on time with your daily Starbucks creamy-dreamy-mocha-latte in hand. You see that the Rockstar Marketer is already at his desk.

“Great, you think, he is a keener and a Rockstar!”

Then you realize he’s wearing the same clothes he wore to the office on Friday, and they don’t look like they’ve been cleaned. As you get closer, you choke on the overwhelming smell of stale whiskey from a puddle spilled from the nearly empty bottle dangling from his hand and the acrid odor of cigarettes. Is that a new tattoo on his neck??

“Rockstar? Are you ok?” you ask.

He grunts, flicks his long hair out of his eyeliner-smudged eyes, and says, “Dude!”

Days later, you realize your Rockstar has moments of brilliance only when he’s “on stage,” doing a presentation for the sales team. And he won’t leave until he gets a standing ovation. The rest of the staff is getting annoyed, especially since his trailer stipulates they can’t make eye contact with him. And his demands for tepid Evian water and blue Smarties are wearing thin.

So you turn to the Code Warrior for moral support. Turns out he is in full warrior mode and will not be disturbed. There is even a note pinned to the cubicle wall with a spear threatening all who enter and disturb his war on code that the punishment will be most severe.

You back away, walk past the stumbling Rockstar without making eye contact and head for your Writing Wizard. You follow the smell of burning sage and a cloud of smoke. The wizard is pacing back and forth, his cape billowing behind him. A giant pot on a portable cooker is perched on his desk, bubbling and boiling with mysterious ingredients that look like tentacles.

“Is that your lunch?” you ask hopefully.

The wizard seizes you and waves the burning sage around your head as he chants to himself. You escape when he is distracted by the sprinkler system that is set off by his steaming potion and burning sage.

The rest of your day, you hide in your office, daydreaming about regular people who just do a great job. Then you craft a new job description. Experienced Internet Marketers wanted…

Attract Traffic. Get More Business Today

Digital Marketing INSIDER video blog

Need the advantage of an online marketing consultant? My name is Marc Joffe and I have broad international experience in display, search, and social media. As a commercially minded search marketer that’s what I love to do. I work from Amsterdam, The Netherlands and make a great Dutch “toastie.” @massmediamarket. I vlog about display, seo and marketing. Subscribe to my new youTube channel