Tag Archives: relationships

Advertisers And You: Best Friends 2016

Advertising: Why You Need It: 2016

(Publisher talk!)

In a consumer based economy like the North American market, your primary value is to consume or purchase things. As the saying goes.. “Nothing is free.” You’re every interest and action and browsing history is tracked (ex. Facebook) for buyers to capitalize on your purchasing intent.

Online, and while visiting your favorite news, entertainment or sports site, all this happens in microseconds. The maturity and advancement in the digital world has outmatched TV and traditional media. (think Newspapers). Advertisers are shifting their budgets over to digital because of the capabilities to advertise cross platform and device and measure every intent and part of the funnel.

You may be thinking, that’s not acceptable, and an invasion of privacy and why do they need to do that anyway? I’ll just block them hahahaa… think again!

Block and Op Out

Sure  you can block ads (See my vlog on “What’s a ad blocker?”) and opt out – but with more blocking and opting out (no cookies) you’re either not supporting your favorite site – or receiving ads that don’t interest you. The majority of your favorite sites are supported by advertising dollars. Advertising dollars they earn from visitors like yourself. With an ad blocker enabled or opting out, you’re contributing to their demise.

You give up your information to have relevant content to consume or ads about stuff you want to buy… not ‘belly fat” or “punch the monkey” type ads. This is specifically necessary to note for people that expect to get quality content. I’ve found that hipster and millennials expect free content initially  – but will pay the monthly subscription fee (ex Spotify) if the value of the service is worthwhile. Millennials, hipsters demographic and older retired people are the majority of online consumers.

WTH is A “Pay Wall” anyway?

Think “Pay Wall.” Ex. The Wall Street journalism is exceptional, and you can only get that content with a subscription.  Read this article in The Wall Street Journal in May 2016  about a major Tier 1 publisher trying to combat Ad blocking “Forbes Tests New Tactics to Combat Ad Blocking“. Those subscribers know the value of the journalism and timely insights and pay for it – and so does demand looking for a premium audience.

Ad Dollars pay for quality content

The quality of content is in direct relation to the quality of journalism. With an increase in ad dollars, Publishers can source and create unique, compelling and great content.  The more unique compelling content – the more visitors and potential to monetize that traffic. As a premium or growing online Publisher, it may make sense to look at other options for maximizing your precious ad space. For other options to maximize your ad space, see my previous vlog “Heading Bidding. What is it?

Still not Convinced?

And for those of you fellow readers still convinced that advertising is not for you, then learn your rights and obligations and how to opt out of Advertising in Canada at the Ad Choices site: http://youradchoices.ca

 

Earn More Ad Revenue Today

Digital Marketing INSIDER video blog

Need the advantage of an advertising consultant or business development manager? My name is Marc Joffe and I can help manage your display inventory or create new demand for your advertising space. As a Publisher Advocate that’s what I love to do. I work from Vancouver, Canada and still make a great Dutch “toastie.” @adopsonline. I vlog about display, seo and marketing. Subscribe to my ad supported youTube channel

Programmatic Pitch

Programmatic Demand

(Talent talk!)

I’m currently working in the programmatic advertising space, connecting publishers into programmatic demand. My priority is making the most out of clients, networks or high traffic publishers ad space and securing quality traffic and premium rates. I’m involved in the monetization of high traffic web sites and networks with premium web advertising space and complicated ad stacks, as well as negotiation with competing ad partners on a global level.

Supply Side Inventory Management

I have experience with high traffic websites and networks with volumes of 4 billion monthly ad impressions or more. If you’re looking for demand to fill ad space or ad inventory, I help publishers with their supply side inventory and maximize programmatic ad revenue. I help monetize online advertising space with a specialty in traffic from United States, Canada, United Kingdom and The Netherlands to name a few.

Advertising Partner Management

From the floor, networks, programmatic, Appnexus to direct sales team and “first look partners”… No ad stack or partner relations are too complicated to manage and improve online advertising dollars.

Commercially Minded

Predominantly, most high traffic publishers have an extensive or complicated ad stack of multiple ad partners competing for that first impression – and that’s where an experienced and commercially minded supply-side partner can make a difference. Are you maximizing your entire inventory?

Publisher Relationships

I’m Marc Joffe video blogger about Display Advertising. Until next time from Amsterdam

Earn More Ad Revenue Today

Digital Marketing INSIDER video blog

Need the advantage of an publisher manager, international account manager or ad partner manager? My name is Marc Joffe and I can help manage your display inventory or create new demand for your advertising space. As a Publisher Advocate that’s what I love to do. I work from Amsterdam, The Netherlands and make a great Dutch “toastie.” @adopsonline. I vlog about display, seo and marketing. Subscribe to my new youTube channel