Canadian Display Traffic – The ‘Valueless’ Country

Canadian Display Traffic: Valueless in 2016 (Sell-Side – Publisher talk!) Canadian web traffic seems to be devalued on the world market, ranking close to Australian. Especially the market value on the global programmatic marketplace. Canadian “eyeballs” aren’t just that valuable to the demand side. Really we’re quite similar (Aussies & Canadians), but that’s another story. … Read more

Header Bidding Simplified

Header Bidding 101 (Publisher talk!) My name is Marc Joffe and this blog is about Header Bidding Simplified, and Part 10 of the Publisher Series. Striving for simple explanations to the complex and current trends, in the ever changing display advertising industry. This post is written from Vancouver, Canada, and the video will follow on my YouTube channel soon. This … Read more