The nature of Facebook and Twitter

The nature of Facebook & Twitter

The nature of Facebook & Twitter: Does your SMB or nonprofit need them both?

Every business and nonprofit is unique. From their products or services and platform to their target customers and donors. The main questions we hear about social media marketing are, “What is the difference between Facebook and Twitter?” And, “Do I need to have a presence on both?”

The most important thing to do first is determine where your customers are visiting online and how they are engaging. Then you can decide where you need to be to join their conversation.  That’s because consumers expect a two-way exchange with businesses, which promotes transparency and leads them to do business with you.

Either way, your business or organization is already being mentioned on social media sites like Facebook, Twitter, YouTube, Yelp and FourSquare. Do you know what is being said about you? If not, it’s about time. Check out these recent stats:

  • Facebook is a place to connect with places to share. (400 million users)
  • Twitter is a touch point to create awareness (75 million users, 90% are consumers)


You can set up either a Fan page or a Group page (or both) to connect with other Facebook users. They have similar advantages that let you: invite members, upload videos and images, add a logo, create a discussion board, add posts and comments and message all members.

The differences are:

  1. Facebook Fan page highlights: A bigger logo, ability to track traffic and visitor statistics, post events via notes and imports from blogs, import posts from blogs as notes, and create a mini feed. A Fan page is publically visible so that search engines can index it. A Fan page is ideal for developing long-term relationships and community building.
  2. Facebook Group page highlights: A logo, create events and send invites to members, including bulk invites, allow members to send invites to one another. A Group page can be private, which means members can view it but search engines can’t. A Group page is better for businesses and nonprofits that use it for quick updates and discussions.

You can assign an administrator to manage your Facebook Fan or Group page. They’ll be able to send invites and emails to your fans or members, set up events and monitor new users signups and interaction on your page or group.


Twitter requires a standard profile page where you can post short messages (Tweets) and links that users can click on to view the actual page with more content. Company blogs can be set up to automatically update Twitter, which can save time updating it.  You can also use other automated methods to offer relevant information to your followers, and include Tweets about special promotions or events.

No matter which sites you use, they should all convey the same tone and messaging to reinforce your brand. From your offline printed material, like brochures, business cards and billboards to your website, email marketing campaigns and social media presence, keep your tone, personality and messaging consistent.

A good Internet marketing consultant will take the time to discuss your business and expectations and help choose  the best site and course of action for making the best online impression and connect with your target audience on their favourite social media sites.

Talk to us and connect with your community.